Overfinch Case Study | Toby Tinsley

The art of bespoke

Overfinch is a British company that customises Land Rover and Range Rover cars. Based in London, American and Dubai, Overfinch won the Ford “Special Recognition for Outstanding Achievement in Design” award for their vehicles.

We were approached to create a new digital world for the brand which led to an award-winning online car configurator, and collaborations with top-tier brands for designs in limited edition models.

Supporting the configurator is a suite of social media assets, animations and printed

literature. The online configuration portal allows the user to explore the car options with

over 500 different combinations, and viewing the car in 5 different angles with both

a studio white background, dark mode and lights on/off.