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Toby Tinsley, graphic and illustrative designer

Design Disciplines

Graphic design work by Toby Tinsley
Graphic design layout combining illustration, typography and image

Graphic Design

One of the major skill sets which takes years to master, requiring excellence in

multiple areas, graphic design is king of visual narratives.

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Brand identity work by Toby Tinsley
Lanzante brand identity applied across the 95-59 programme

Branding

The core of visual communication - the

emotional connection between the product and the consumer.

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Illustration artwork by Toby Tinsley

Illustration

What came first - the letter or the sketch? We have been communicating via drawing for millions of years.

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Frames from an animated dragon sequence
Frame from an animated Guinness audio visual sequence

Audio Visual

They say a consumer take 2.3

seconds to decide on a purchase in a supermarket. How do you keep a consumer's attention for 1 minute?

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Environmental graphics and wayfinding in a public space

Place Making

Ever got lost in an airport? How do

you navigate a city? Design in our

environments is invisible yet critical

to our daily lives. We couldn’t exist as we do today without it.

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Outland beer can packaging design, 2025

Packaging

Minimum real estate for all the

information. All the brands together on a shelf competing for your purchase visually screaming PICK ME! Welcome to the elbows out arena.

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Mellow Mushroom t-shirt design

Apparel

Is the design good enough to hang on your wall, let alone wear it? Apparel blurs the boundaries between fashion, branding, culture and trend setting.

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Interactive interface design by Toby Tinsley
Configurator interface showing customisation options

Interactive Media

Want to see the car you’re buying in orange or black? Maybe change the alloys whilst your at it. Digital design creates online purchasing all driven by your personal choices.

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Marketing campaign artwork by Toby Tinsley
Brand campaign artwork in situ

Marketing

How does your brand reach your

customers? How do you tell everyone there is 10% off? Marketing, the engagement arm of design.

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Automotive design work by Toby Tinsley
Lanzante 95-59 in its bespoke livery, photographed by Luc Lacey

Automotive

Our entire world is designed around transport. It was actually the horse which is responsible for inventing the road. Today, automotive offers a world of

beautifully crafted design, both form and function.

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Social media content design by Toby Tinsley
Poster graphic adapted for social media feeds

Social Media

Pushing you’re brand to a wider

audience through digital comms. Social media - 5.8 billion people have a mobile device, can they find you?

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Editorial design work by Toby Tinsley
Momentous book cover and spread design

Editorial

The birth of the internet was supposed to be the end of print. It failed. Books are keepsafes, last forever, and document time. Editorial is not ephemeral.

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Poster design by Toby Tinsley
Poster artwork displayed at large format

Posters

The designer's creative canvas where anything goes. Eye-catching,

memorable and cultural. They don’t last forever - a one shot opportunity for explosive design.

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Brand identity and logo design by Toby Tinsley
Logo marks and identity system

Identity

The benchmark of brand loyalty. The symbol of everything your company stands for. Logos: shapes designed for story-telling.

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Custom typeface design by Toby Tinsley
Bespoke letterforms showing a full character set

Typefaces

You learn to write as a child. Your

hand-writing is your own personal

typeface. Brands have them too.

Typography: The art of 26 Letters.

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