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September 2026

Category: Branding. POS

Location: UK

The Spanner

Top Gear legend, James May, has launched a brand new ale at his Wiltshire pub, saying: “If you want a beer that does more than this, you’re probably asking too much of it.” A refreshing 3.8% ABV traditional cask ale, it is brewed using British ingredients. The beer reflects the nature of its namesake, offering a simple, easy drinking beer that does one thing really well - an approach that has earned it James May’s seal of approval. The design is as simple as it gets. Its a spanner. It does exaclty what is was designed to do. And nothing more.

The Spanner Brand b Toby TInsley
The Spanner Brand b Toby TInsley
Jmes May and The Spanner Beer
The Curious Walrus Illustration by Toby Tinsley

September 2026

Category: Branding. Illustration

Location: Dorset

The Curious Walrus

The Curious Walrus is a new venture in outdoor culinary magic, cooking over fire to produce the finest of dishes with a Jamaican twist. This is the second outlet to open after the success of The Hummingbird, a burger joint like no-other.

 

Undertaking branding, graphic design and illustration, the work ebbs and flows throughout the interior of the restaurant with playful takes on vintage design through posters, apparel and large format artworks on the walls.

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Located on the historical high-street of Sherborne in Dorset, once you get the taste, you’ll never leave

The Curious Walrus Illustration by Toby Tinsley
The Curious Walrus Illustration by Toby Tinsley
The Curious Walrus Illustration by Toby Tinsley
The Curious Walrus Illustration by Toby Tinsley

August 2026

Category: Branding. Graphic Design

Location: Atlanta, USA

Full Circle

A new brand for ‘Full Cirle’ an educational initiative for The Galloway, Atlanta. Seeing the return of events and moments, planned and unplanned, that reinforce the remarkable learning community.

 

The new campus now circles and hugs an expansive courtyard where alumni will return for the first-ever Alumni Weekend.

 

The mark represents the foounding decade in the 1960’s and, most meaningful of all, a playful logo embracing children who will continue their growth into courageous, caring, empowered and independent thinkers

Full circle by Toby Tinsley
Blackmore Va Branding by Toby Tinsley

July 2026

Category: Branding. Graphic Design

Location: Dorset

The Blackmore Vale Inn

Nestled in the historic villgae of Marnhull, Dorset, the Blackmore Vale inn’s new branding not only fits with the buildings 15th Century heiritage but also playfully tells the story of Marnhull’s history - Thomas Hardy and his creation, Tess of the D’Urbervilles.

 

A bespoke typeface was created for the wordmark, and the logo forming the shape of a capital B, is made from elements including Thomas Hardy, Tess of the D’Urbervilles, beer hops, fossils from the nearby Jurassic Coast and a Smooth Snake, the only native snake to Dorset and one of the rarest reptiles in the UK.

Blackmore Va Branding by Toby Tinsley
Blackmore Va Branding by Toby Tinsley
Blackmore Va Branding by Toby Tinsley

June 2026

Category: Graphic Design. Social Media

Location: Dubai, UAE. Californa, USA

Holland & Holland

Holland & Holland is the very hallmark of fine British gunmaking and shooting. Representing the benchmark for exceptional craftsmanship and service, defining the quality standard that others aspire to and perfecting the art of shooting since 1835.

 

The Holland & Holland Overfinch edition Range Rover and Landrover arrived with global praise for outstanding design and craftsmanship, and the social media graphics followed suit.

Holland & Holland by Overfinch, illustration and design by Toby TInsley
Holland & Holland by Overfinch, illustration and design by Toby TInsley
BADGER Beers designs and illustrations by Toby Tinsley

May 2026

Category: Packaging, Illustration

Location: Dorset

Badger Beers

Working with the Hall&Woodhouse brewery over the last 3 years to refine and enhance the Badger Beers branding and packaging, the results arehigh impact on-shelf pressence whilst beautifully executed and hand-crafted designs which flow seamlessly throughout the core products and seasonal ranges.

 

2026 sees the launch of new updated illustrations rolling out across all the products, merchandise and marketing collateral.

BADGER Beers designs and illustrations by Toby Tinsley
BADGER Beers designs and illustrations by Toby Tinsley
BADGER Beers designs and illustrations by Toby Tinsley
BADGER Beers designs and illustrations by Toby Tinsley
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