Branding for Lanzante | Toby Tinsley

Branding for Lanzante

Lanzante is a British automotive engineering specialist, creating beautifully designed and crafted models for the most discerning car collectors and enthusiasts. With an enviable heritage in motorsport, Lanzante commissioned Toby Tinsley to re-fresh the iconic Ganesh logo and create a bespoke brand for their first ever in-house designed and built car, the Lanzante 95-59.

The branding took on a carefully executed re-draw of the famous Ganesha mark, seen on all Lanzante cars and a completely new typeface designed and build exclusively for Lanzante. The brand goes across all vehicles, internal and external way-finding, merchandising and digital media.