Graphic & Illustrative Designer
Specialising in Print Media, Interactive, Audio Visual, Branding and Place Making, Celebrating 30 years experience with over 450 projects in the global public domain. This is what good design looks like.
The Toby Process
Built different.
Building brands from nothing, rebuilding brands that lost their way, and sharpening brands that didn’t know what they stood for.
The depth of experience isn’t decorative. It means a brief will be read quickly, you’ll be asked the right questions - without the months of discovery theatre that agencies build into their timelines and fees. Toby’s work is seen all over the world, consistently and seemlessly blending into the lives of millions. Its not extraordinary. Its far from ordinary
Deliberate disruption.
Working differently by design. Toby takes the brief. Toby does the work. Simple.
No account handlers, no handoffs, no layers between your problem and Toby solving it. Scaling up or focusing in depending on what the project needs - either solo or bringing in his strategic and creative freelancers, thinkers and global creative guru’s, and nothing else. It’s a faster, better value and more effective way to work
One of the major skill sets which takes years to master, requiring excellence in multiple areas; illustration, typography, layout, visual impact to name a few.
The core of visual communication - the emotional connection between the product and the consumer.
Brand loyal or mix it up? This is visual persuasion
on another level.
They say a comsumer take 2.3 seconds to decide on a purchase in a supermarket. How do you keep
a consumers attention for 1 minute? Moving graphics and audio. Story telling in motion.
Ever got lost in an airport? How do you navigate a city? Design in our environments is invisible yet critial
to our daily lives. We couldn’t exist as
we do today without it.
Is the design good enough to hang on your wall, let alone wear it? Apparel blurs the boundaries between fashion, branding, culture and trend setting.
Want to see the car you’re buying in orange or black? Maybe change the alloys whilst you’re at it. Digital
design creates entire showrooms, entertainment, online purchasing all driven by your perosnal choices.
Our entire world is designed around transport. It was actually the horse which is responsible for inventing the road. Today, automotive offers a world of
beautifully crafted design, both form and function
Pushing your brand to a wider audience through digital comms. Social media - 5.8 billion people have a mobile device, do they find you, or you're competition first?
The designers creative canvas where anything goes. Eye-catching, memorable and cultural. They don’t last
forever - a one shot opportunity for explosive design.
The benchmark of brand loyalty. The symbol of everything your company stands for. Logos: shapes designed for story-telling
